Xavier Andrews†

Campaign work for David's Bridal. Emotional weight, fashion sensibility, no cliché.

DTC campaign film. Direct-response sensibility without losing the brand line.

Brand campaign for CeraVe. Clinical-credible skincare positioned with warmth instead of the white-lab-coat cliché.

Custom haircare brand film. Personal, textural, made to live on their channels and paid.

Campaign for JBL. Product-as-protagonist without the product-shot stiffness.

Career-breakdown episode for Vanity Fair. Talent-forward, cinema-literate framing. Conde Nast house tone on film.

Prologue entry in the BRKRS run — one room, one artist, 10x10. NGeeYL's introduction before the full episode drops.

Hip-hop history series for Complex. The stories behind the stories — told by the people who lived them.

Long-form documentary for Complex on the global bootleg trade. Editorial depth, cinematic finish.

Kid Mero deep-dive on 50's trolling Hall of Fame. Comedy through cultural research — the channel's sweet spot.

Docu-style profile for the Jobs Unlisted series. Character-first framing of the work behind the work.

VCT lifestyle format — pro players out of their lane, into the kitchen. Respected the competitive fan without drifting into cringe.

Original concept. Directed the trailer for a dunk competition format built to play like scripted entertainment. Sports content that doesn't look like sports content.

Role: Director · Status: Original IP

My Lucky Day — character profile format for DraftKings. Real bettors, real stakes, real wins.

Brand film for the one company everyone studies. Built to hold its own on their channels.

Editorial fashion piece for the KITH and Vogue collaboration. Streetwear sensibility, magazine polish.

Campaign work for Barneys New York. Luxury framing without the stiffness.

Brand film for Athena Club. Product positioned inside the relationship, not next to it.

Interview cut for the Please AI campaign. Founder voice, shaped like a magazine profile on film.

Campaign work for Perry Ellis.

Campaign for Kappa. Sport-fashion crossover styling.

Campaign work for Cîroc. Nightlife language, brand posture.

Electronic-meets-rap crossover released on Ultra. High-energy visual built around the drop.

Emotional record. Treatment leaned into restraint, letting the song do the heavy lifting instead of stacking visual gags on top of it.

Pop-rock collaboration record. Visual pitched between alt scene energy and major-artist polish.

Heavy record about mental health. Dreamlike treatment, soft grain, no posing. Let the song sit where it needed to sit.

Directed. Treatment built around the 1969 film Midnight Cowboy, leaning on spectral color — pink, red, green, blue — instead of narrative. Premiered on MTV's TRL. Third single off Dex Meets Dexter (300 Entertainment).

Role: Director · Premiere: MTV TRL

Second studio album rollout. Promo package built to move fans from the singles — God's Warrior, Locked Up, Sweet Thangs — into the full drop.

Brooklyn soul band, funky record off mō'zā-ik. Built a BRKRS episode that let the five members take turns in the light, then collapsed into a party at the end.

Official visualizer for the Young Stoner Life posse cut. Built to hold up on the biggest channels in rap without trying to out-feature the feature list.

Dinner With Grizzley — conversation-over-a-meal format. Real food, real table, no publicist polish. Built for the long scroll.

Official visualizer for Highly Suspect's Freakstreet. Matched the grit in the record without cosplay.